TAIKN is a strategic brand consultancy which provides customized solutions based on in-depth experience and a detailed knowledge of the theory of branding. TAIKN Strategische Markenberatung advises large and midsize enterprises on all matters relating to strategic brand development, corporate branding and brand management. This includes individual product brands, umbrella brands, master brands and corporate brands.
Our offering comprises all aspects of strategic brand development and brand management ï¿½ from brand analysis to the implementation of special tools aimed at increasing brand equity.
As a partner for strategic brand consulting, we provide our clients with solutions which are both result- and success-oriented. Our approach is based on approved principles of branding theory and empirical analysis.
TAIKN creates value added for companies. Our consulting aim is to ensure that the psychological and economic concept of "brand" is managed in accordance with business principles and developed further with the markets of the future in mind. Accordingly, the objective underlying each individual consulting project is invariably the creation of brand equity ï¿½ in other words, increasing brand value.
Our consultative services are based on the models of positional networks. These networks indicate how memory content is stored and processed in the human brain.